Highbar (“Highbar”) takes your privacy seriously and believes you have a right to know how we collect, use, share, and protect your personal data. This privacy policy applies only to personal data that we collect on the website www.highbarhealth.com as it may be modified, relocated, and/or redirected from time to time (the “site”). This privacy policy does not apply to any other websites that may be accessible through the site. If you don’t want us to handle your personal data as described in this privacy policy, please do not use the site. Personal data means information that relates to you as an individually identifiable person, such as your name, email address, and phone number.
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1. Personal Data Collection Types
A. Information You Give Us
We collect personal data that you voluntarily share with us through the site. For example, we may ask you to register and provide information when you download free information, such as email newsletters, or if you respond to a marketing campaign.
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B. Information Collected Through Technology on the Site
We collect information through technology to enhance our ability to serve you. When you access and use the site, Highbar and, in some cases, our third-party service providers collect information about how you interact with the site. We describe below the methods we use to collect information through technology.
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IP Address - When you visit the site, we collect your device identifier, browser information, and Internet Protocol (IP) address. An IP address is often associated with the portal you used to enter the Internet, like your Internet service provider (ISP), company, association, or university. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. We do not link your personal data to device identifier information, browser information,
and IP addresses.
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Cookies - A cookie is information sent by a web server to a web browser, which is then stored by the browser. Each time the browser requests a page from the web server, the cookie communicates with the web server. This enables the web server to identify and track the web browser. We use cookies to help us understand how users use the site. For example, cookies gather information about how long you spend on a web page so that we can understand what web pages are of most interest to users. We, or our service providers, may send cookies that may be stored by your browser on your computer’s hard drive. We, or our service providers, may use the information we obtain from the cookies in the administration of this website, to improve the website’s usability and for marketing purposes. For example, we may use information about website engagement to determine the potential interests of a user who has asked to be contacted about our services. We may use information obtained from cookies to recognize your computer when you visit our website, and to personalize our website foryou. For example, we also may use information obtained from cookies to customize the website’s appearance to better match your interests and preferences. We may use anonymous cookies to record non-personal information such as website activity, date and time of visit, and domain type. We may use this information for retargeting purposes. For example, when you visit certain pages on our site, we can bid to display advertisements to you on various advertisement networks on the Internet. Most browsers allow you to refuse to accept cookies. This will, however, cause some features of this website and other websites to not work.
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Service Providers’ Cookies - We use cookies provided by third-party service providers, such as Google Analytics, to assist us in better understanding our site visitors. These cookies generally collect data tied to a user’s IP address, such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting the site. For example, based on this information, Google Analytics compiles aggregate data about site traffic and site interactions, which we use to offer better site experiences and tools in the future. Google Analytics does not collect any personal data (other than IP address, which may be considered personal data in some countries). You can obtain more information about Google Analytics at https://www.google.com/intl/en/policies/privacy/.Web
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Beacons - We may occasionally include small graphic images or other web programming code, called web beacons on the site. The web beacons are minute graphics with a unique identifier. They are used to track the online movements of web users. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
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C. Third-Party-Provided Information
We supplement the information we collect about you through the site with records received from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
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2. Personal Data Collection Purposes
We use the information we collect to serve you and improve your experience on the site. These purposes include:
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• Responding to requests for information
• Responding to requests for services
• Providing users free information
• Registering users for Highbar promotional materials and events
• Contacting users for marketing, advertising, and sales purposes
• Responding to questions and feedback
*You have the option to opt out or unsubscribe from communications at any time, both via email and SMS. To do so, simply follow the instructions provided in the communication*
• Conducting market research and analysis
• Continuously evaluating and improving the online user experience
• Network and information security
• Fraud prevention
• Reporting suspected criminal acts
• Compliance with the law or to protect the rights, property, or safety of Highbar, our users, or
others3.

Personal Data Sharing
We do not sell or rent your personal data to third parties. The following are some of the ways we share
your personal data:
Required Disclosures - We may be required to share personal data in a court proceeding, in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
Legal Compliance and Protections - We may disclose account and other personal data when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Highbar, our users, or others. This includes exchanging personal data with other companies and organizations for fraud protection and credit risk reduction.
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4. Personal Data Protection
The security and confidentiality of your personal data is important to us. We have technical, administrative, and physical security measures in place to protect your personal data from unauthorized access or disclosure and improper use. For example, we use Transport Layer Security (TLS) encryption to protect the data collection forms on our site. In addition, access to client information is restricted to authorized personnel only. Only employees who need the personal data to perform a specific job are
granted access to personal data. Employees with access to personal data are kept up to date on our security and privacy practices. Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal data.
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6. Personal Data Collection Choices
Contact hello@highbarhealth.com to access, update, correct, and delete your personal data. You have several options to control or limit how we and our vendors use cookies and other technologies, including for advertising:
• To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on.
• To opt out of interest-based advertising, you can visit http://optout.networkadvertising.org/#!/ and follow NAI’s on-screen instructions. Note that if you opt out through the NAI, you will still receive advertising, but the advertising will not be tailored to your interests. In addition, if youopt out through NAI and later delete your cookies, use a different browser, or buy a new device, you will need to opt out of interest-based advertising again.
• To opt out of ads on Facebook or Google that are targeted to your interests, use your Facebook, LinkedIn, or Google Ads settings.
• Check your mobile device for settings that control ads based on your interactions with the applications on your device.
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7. Privacy Policy Changes
If we change this privacy policy, we’ll post those changes on this page. If we materially change this privacy policy in a way that affects how we use or disclose your personal data, we’ll provide a prominent notice of such changes and the effective date of the changes before making them.
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8. General
This site contains proprietary notices and copyright information, the terms of which must be observed and followed. This site and all content in this site may not be copied, reproduced, republished, uploaded, posted, transmitted, distributed, or used for the creation of derivative works without Highbar’s prior written consent, except that Highbar grants you non-exclusive, non-transferable, limited permission to access and display the pages within this site, solely on your computer and for your personal, non-commercial use of this site. This permission is conditioned on your not modifying the content displayed on this site, your keeping intact all copyright, trademark, and other proprietary notices, and your acceptance of any terms, conditions, and notices accompanying the content or otherwise set forth in this site. Notwithstanding the foregoing, any software and other materials that are made available for downloading, access, or other use from this site with their own license terms, conditions, and notices will be governed by such terms, conditions, and notices. Your failure to comply with the terms, conditions, and notices on this site will result in automatic termination of any rights granted to you, without prior notice, and you must immediately destroy all copies of downloaded materials in your possession or control. Except for the limited permission in the preceding paragraph, Highbar does not grant you any express or implied rights or licenses under any patents, trademarks, copyrights, or other proprietary or intellectual property rights. You may not mirror any of the content from this site on another website or in any other media.
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9. Certain Disclaimers
Information on this site is not promised or guaranteed to be correct, current, or complete, and this site may contain technical inaccuracies or typographical errors. Highbar assumes no responsibility (and expressly disclaims responsibility) for updating this site to keep information current or to ensure the accuracy or completeness of any posted information. Accordingly, you should confirm the accuracy and completeness of all posted information before making any decision related to any services, products, or
other matters described in this site.
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10. Trademarks and Logos
Highbar and the Highbar logo are registered service marks of Highbar. All other product and company
names are trademarks™ or registered® trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by the holders. If you have any questions about this privacy policy, we’ll do our best to answer them promptly. Contact us at hello@highbarhealth.com.